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Business Growth

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Business Growth requires more than great ideas—it demands strategic alignment, disciplined execution and the ability to adapt in a rapidly changing marketplace. Our customized training and coaching programs integrate change management, innovation, marketing strategy and market intelligence to help organizations achieve measurable, sustainable results. By combining proven frameworks with practical, hands-on tools, we empower leaders and teams to identify growth opportunities, strengthen market position, improve profitability and build the capabilities needed to compete and scale with confidence.

Business Growth Strategy
Business Growth Strategy

Business Growth Strategy training can help you drive real value to the bottom line— resulting in sustainable growth, profitability, and success. Developing a high-return strategy allows you to be proactive about the opportunities you take to achieve optimal results, and brings order to chaos through clear priorities and action items.

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Business Growth Strategy training focuses on pursuing high-return strategies to help you drive real value to the bottom line— resulting in sustainable growth, profitability and success.

Participants will:

  • Focus on high-yield strategies that drive measurable results
  • Build and sustain a competitive advantage
  • Communicate clear direction to internal and external stakeholders
  • Strengthen organizational culture, morale and long-term alignment
  • Improve profitability and expand resources to support future growth
  • Topics covered:

  • A proven, customizable strategic planning framework
  • Defining the plan scope and aligning organizational resources for execution
  • Analyzing trends, market forces and competitive threats
  • Applying creativity and innovation to develop actionable, opportunity-driven strategies
  • Establishing and achieving the KPIs most critical to success
  • Duration:

    7-8 Hours | 2 Days

    Format:

    Customized on-site, in-person instruction or Virtual Instructor-led Training (VILT)

    Recommended For:

    Business owners, executives and leadership teams responsible for setting direction, driving growth and allocating resources. It is also valuable for managers who support strategic planning, sales, marketing and operations execution.

    Contact your Regional Manager to schedule.

    TDMI
    Technology-driven Market Intelligence

    Technology-driven Market Intelligence (TDMI) will explore new markets for products and services based on advanced technology, understand your product’s potential and position it to gain the greatest market share, leveraging extensive market research and real-world insights from industry experts.

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    Technology-driven Market Intelligence (TDMI) analyzes your product’s potential for positive return on investment before you launch, and identifies and engages potential commercial partners to maximize that investment. You’ll go forward with confidence, knowing that your product will meet demand and generate value in the marketplace.

    TDMI Specialists will:

  • Engage with you to understand current technology, capabilities and hypothetical value proposition
  • Characterize the identified markets and assess attractiveness
  • Identify and engage potential customers and partners to test your value proposition
  • Prepare and present a report with key findings, conclusions and recommendations:
  • Acceptance or rejection of the value proposition
  • Markets to pursue
  • Potential customers and partners to engage
  • Make connections to potential partners and customers where appropriate
  • Market Discovery will:

  • Identify potential markets through:
    • Divergent thinking based on consideration of the technology at a fundamental level to identify potential applications and markets
    • Secondary and primary research to uncover additional applications and markets
    • Using data, analytics and AI to identify B2B market trends and growth opportunities
    • Gathering and analyzing customer, competitor and industry intelligence
    • Segmenting B2B customers and forecasting demand
  • Compare alternative applications and markets against your business criteria to facilitate the selection of markets for diversification or further investigation
  • Competitive benchmarking and market positioning
  • Visualizing insights through dashboards to support executive decision-making
  • Duration:

    Variable: 8-14 weeks

    Format:

    A combination of customized on-site and virtual service

    Recommended For:

    B2B executives, sales, marketing, and product leaders who need data-driven insight to identify opportunities, understand customers, and stay ahead of competitors. It is also valuable for engineers and managers responsible for product development, market research, forecasting and strategic planning.

    Contact your Regional Manager to schedule.

    Marketing Launchpad
    Marketing

    Marketing Launchpad is a customizable, retainer-based program designed to address your organization’s needs across three core areas: Marketing for Sales, Marketing for New Employees and Marketing for the Community. Each engagement delivers a tailored marketing strategy that integrates elements from one, two or all three programs—based on your specific goals, priorities and growth objectives.

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    Customized Marketing

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    Marketing specialists will meet with your team to understand your organization’s goals and develop a customized marketing plan to achieve the desired results aligned with your priorities.

    Services include:

  • Website Refresh—Restructuring of the site and updated content to improve user experience and conversion rate
  • Competitive Analysis—Research to understand competitive advantages and gaps in the market
  • Search Advertising—Google Ads to show up when the target market is actively looking for what you provide
  • Geotargeted Advertising—Social media, on-site SEO, off-site SEO and technical SEO to improve organic results
  • Search Engine Optimization—Creative content and graphic design, monitoring and optimization of paid Google, LinkedIn and Facebook advertising for maximum reach
  • Email Marketing—Set up and customization of email distribution software, graphic design and list development
  • Automated Nurturing System Development—Remarketing Ads and CRM emails to continue building a feeling in the target market
  • Photography and Videography—Logistics for an on-site shoot and editing of benefits-oriented videos, to build a library of marketing resources
  • Online Reputation Boosting—Identify critical factors that make your organization attractive to positively position your organization and digital marketing management services to boost credibility and visibility.
  • Employee Recruitment—Strategies to leverage current employee referrals, application process optimization, feedback mechanisms to improve candidate experience, initiatives to attract a diverse workforce and assistance to develop a database for potential talent workforce.
  • Employee Retention—Engagement strategies for long-term retention, measure and improve employee satisfaction to achieve sustainable and loyal employees, benefits review for unique proposition positioning and brand marketing messaging management.
  • Results:

  • Increased visibility as an employer of choice
  • A stronger, more compelling employer brand
  • Higher-quality and more qualified job applicants
  • Shorter time-to-hire and improved recruiting efficiency
  • Duration:

    3 – 6 months
    Your organization will retain ownership and access to all online accounts and marketing materials developed during this program. At the end of the contract period, you may continue to use ongoing services under a new contract.

    Format:

    Customized on-site and virtual meetings service

    Recommended For:

    Organizations that do not have a full-time marketing team and wish to expand their sales and lead generation efforts, or improve their online reputation to attract the most qualified job candidates, or elevate the image and reputation of your community that instills pride with stakeholders, local businesses, community leaders, government entities and prospective new business developers.

    Contact your Regional Manager to schedule.

    Marketing Programs

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    Marketing for Sales

    The Marketing for Sales program focuses on increasing sales, generating leads and boosting market demand through strategic communication, an enhanced web presence, hyper-targeted digital advertising and automated marketing systems.

    Results:

  • Reach the target audience you desire
  • Increased qualified leads and sales opportunities
  • Stronger market demand for products and services
  • Improved visibility and credibility in target markets
  • Higher-performing website and digital channels that convert visitors into leads
  • More efficient sales and marketing alignment through automated lead nurturing
  • Better ROI from digital advertising and campaign investments
  • Marketing for Recruiting

    The Marketing for Recruiting focuses on improving your company’s reputation and visibility online to attract the most qualified job candidates.

    Results:

  • Increased visibility as an employer of choice
  • A stronger, more compelling employer brand
  • Higher-quality and more qualified job applicants
  • Shorter time-to-hire and improved recruiting efficiency
  • Better engagement with prospective candidates across digital channels
  • A more consistent and professional hiring presence online
  • Marketing for Community

    The Marketing for Community program focuses on elevating your community’s image and reputation, instilling pride among stakeholders, local businesses, community leaders, government entities and prospective new business developers.

    Results:

  • A stronger, more positive community brand and reputation
  • Increased pride and engagement among local stakeholders
  • Greater visibility with business leaders, site selectors and economic developers
  • Improved perception of the community as a place to live, work and invest
  • Stronger alignment between local businesses, government and community partners
  • Enhanced ability to attract new businesses, talent and investment
  • Change Management
    Change Management

    CHANGE Pathway is a powerful, practical methodology explicitly designed to equip your team to evaluate and respond to people-related factors that cause projects to fail.

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    CHANGE Pathway ensures your team adapts, embraces, and sustains change for lasting success. Unlock the people-side of project success with a proven approach that minimizes resistance, builds engagement, and drives measurable results.

    Most projects do not fail because of poor planning. Traditional project management overlooks the people side—and that’s the main reason improvement efforts fail. Resistance, disengagement, and change fatigue derail even the best initiatives. Organizational change depends on individuals’ ability and willingness to change. Without winning over hearts and minds, projects stall.

    Participants will:

  • Understand change, risk factors, fatigue and workforce assessments
  • Learn the CHANGE Pathway methodology
  • Implement tools for avoiding pitfalls
  • Reduce resistance to change
  • Topics covered:

  • Strategies for improving communication and collaboration
  • Techniques for minimizing disruption and managing risk
  • Methods for sustaining performance improvements
  • Approaches for optimizing organizational resources
  • Practices for building and maintaining a competitive business advantage
  • Duration:

    Training: 24 Hours | 3 Days
    Optional Implementation Coaching: 16 Hours / 2 Days

    Format:

    Customized on-site training

    Recommended For:

    Leaders, managers, and professionals responsible for guiding organizational change, aligning strategy with execution, and enabling teams to adopt new ways of working. It is well-suited for project sponsors, change agents, HR and transformation leaders, and anyone involved in driving cultural, operational, or strategic change within their organization.

    Contact your Regional Manager to schedule.

    Innovation
    Innovation

    Our suite of Innovation Training Programs are designed to transform creative thinking into a repeatable, systematic business process. From foundational introductory sessions to intensive, project-based coaching, these courses provide the frameworks and hands-on experience necessary to drive measurable growth and solve complex organizational challenges.

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    Introduction to Innovation

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    Introduction to Innovation is a four-hour training designed for organizations that wish to understand the basics of innovation and seek a process for idea generation.

    Participants will:

  • Understand the basics of innovation
  • Topics covered:

  • Why innovation is important
  • Key factors that affect innovation
  • Basics of an innovation system
  • How to advance (or kill) ideas
  • Duration:

    4 Hours

    Format:

    Customized on-site, in-person instruction or Virtual instructor-led training (VILT)

    Class Pre-work:

    Create a blue card before class

    Recommended For:

    Leaders, supervisors, and cross-functional teams who want a clear, practical way to generate, evaluate, and advance ideas. It helps organizations turn innovation from a random activity into a repeatable business process.

    Contact your Regional Manager to schedule.

    Innovation Overview

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    The one-day Innovation Overview is designed for understanding a proven process for innovation, basic exercises, process instruction and guidance for the organization to follow through after the course.

    Participants will:

  • Learn processes to structure innovation development
  • Perform interactive exercises to implement
  • Topics covered:

  • The importance of innovation and the key factors affecting success.
  • Effective communication and documentation of ideas.
  • A structured, systematic approach to idea generation.
  • Strategies for advancing or terminating ideas.
  • Duration:

    7-8 Hours | 1 Day

    Format:

    Customized on-site, in-person instruction or Virtual instructor-led training (VILT)

    Class Pre-work:

    Create a blue card before class

    Recommended For:

    Leaders, supervisors, and cross-functional teams who want a clear, practical way to generate, evaluate, and advance ideas. It helps organizations turn innovation from a random activity into a repeatable business process.

    Contact your Regional Manager to schedule.

    Innovation Workshop

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    The two-day Innovation Workshop is designed for a  small group of team members to work and train together  and apply the skills learned from the Innovation system immediately on a ‘real-world’ company project.

    Participants will:

  • Adopt systematic processes for managing the innovation lifecycle.
  • Translate theory into practice through interactive, skill-based simulations.
  • Execute the innovation model to solve complex, company-specific problems.
  • Utilize structured frameworks to streamline innovation development.
  • Master effective implementation through high-engagement, practical applications.
  • Address real-world business challenges by applying the innovation process to live projects.
  • Topics covered:

  • The factors needed to create significant innovations
  • ·How to apply estimating to define a value for your innovation pipeline
  • A better way to generate ideas that beats brainstorming
  • A systematic approach to communicating ideas
  • A fast way to either advance or kill ideas
  • Duration:

    14-16 Hours | 2 Days

    Format:

    Customized on-site, in-person instruction or Virtual instructor-led training (VILT)

    Recommended For:

    Leaders, supervisors, and cross-functional teams who want a clear, practical way to generate, evaluate and advance ideas. It helps organizations turn innovation from a random activity into a repeatable business process.

    Contact your Regional Manager to schedule.

    Innovation Implementation Coaching

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    The Innovation Implementation Coaching program is designed for organizations seeking guidance, oversight and coaching to follow the innovation process from idea initiation to innovation completion.

    Participants will:

  • Apply innovation methods and strategies to address a specific opportunity or a problem within their organization
  • Generate at least 50 ideas that can be implemented immediately
  • Receive coaching and mentoring to learn to implement a structured innovation program
  • Duration:

    Varies: 8-12 Weeks

    Format:

    Customized on-site, in-person instruction or Virtual instructor-led training (VILT)

    Recommended For:

    Organizations that have identified strategic innovation initiatives and need structured guidance, accountability and expert coaching to move those ideas from concept through execution and successful implementation.

    Contact your Regional Manager to schedule.

    Innovation: From Random Act to Reliable Process

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    Innovation is often seen as an imperative for success. However, few organizations have established a reliable process for innovation. This webinar will provide a quick overview of the factors and steps needed to establish a reliable innovation process.

    Participants will learn:

  • A simple and useful definition of innovation – why innovate?
  • Factors within an innovation system
  • How to optimize the innovation system
  • How to quickly advance (or kill) ideas
  • Duration:

    Less than 1 hour

    Format:

    Pre-recorded free workshop

    Recommended For:

    Owners, Directors, Managers, and Engineers who are interested in boosting Innovation within their organizations

    Innovation 101: How to Create and Advance Ideas

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    Many organizations know they need to be more innovative. They know innovative companies excel in critical areas such as customer satisfaction, profitability and employee morale. However, we find that very few organizations have a repeatable process to create, advance and prioritize ideas.

    This webinar will demonstrate a concise, but powerful way to capture ideas, advance the ones with the highest impact and quickly kill those that won’t work. This webinar will show you how to make innovation a systematic process versus a random act. You will learn tools, roles and methods to innovate.

    Participants will:

  • Learn how diversity, stimulus and fear all impact your innovation efforts
  • How to capture ideas in a consistent manner
  • Learn how to quickly advance your best ideas
  • Duration:

    Less than 1 hour

    Format:

    Pre-recorded free workshop

    Recommended For:

    Businesses with too few sales or marketing department

    Strategic Alignment
    Strategic Alignment

    The Strategic Alignment Program helps small and mid-sized manufacturers in North Carolina turn their long-term vision into focused, actionable priorities. Using a proven Hoshin Kanri approach, it aligns leadership, teams and daily operations to drive measurable results with minimal disruption.

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    Using a proven Hoshin Kanri approach, the Strategic Alignment training aligns leadership, teams and daily operations to drive measurable results with minimal disruption.

    Participants will:

  • Translate long-term vision into focused, executable priorities
  • Create company-wide alignment from leadership to the shop floor
  • Improve accountability, clarity and ownership at every level
  • Reduce firefighting by shifting to proactive, data-driven problem solving
  • Achieve measurable gains in throughput, delivery, and profitability
  • Topics covered:

  • Hoshin Kanri strategy deployment and goal alignment
  • Connecting strategic objectives to daily actions using X-Matrix and A3 tools
  • Aligning leadership, supervisors and teams around shared priorities
  • Integrating strategy with Lean, CI, OpEx, ERP and SIOP systems
  • Tracking progress with simple templates, dashboards and performance metrics
  • Duration:

    1-2 days per week for 6-8 weeks

    Format:

    Customized on-site training

    Recommended For:

    Small and mid-sized manufacturers in North Carolina, including owners, executives, plant managers, and leadership teams who need to align strategy with daily operations, improve performance, and drive sustainable growth across the organization.

    Contact your Regional Manager to schedule.

    Succession Planning
    Succession Planning

    This Succession Planning and Talent Development training equips leaders with the tools to ensure continuity, reduce risk, and prepare the next generation of leadership.

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    Succession Planning training will teach how to identify critical roles, develop high-potential talent and align succession planning with long-term business strategy.

    Participants will:

  • Identify critical roles and the leadership positions most vital to organizational success
  • Assess and develop high-potential employees for future leadership roles
  • Create practical succession and talent development plans aligned with business strategy
  • Reduce risk by preparing ready successors for key positions
  • Build a sustainable pipeline of leaders to support long-term growth
  • Topics covered:

  • Identifying critical positions and long-term workforce needs
  • Talent assessment tools, including the 9-Box Assessment
  • Developing targeted development plans for high-potential employees
  • Designing and executing a succession and talent development strategy
  • Aligning succession planning with organizational strategy and risk management
  • Duration:

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    Format:

    Customized on-site, in-person training

    Recommended For:

    Senior leaders and executives, HR professionals and talent managers, department heads and team leaders or anyone involved in organizational strategy and workforce development succession planning strategy.

    Contact your Regional Manager to schedule.

    Business Continuity
    Business Continuity

    ISO 22301 Gap Analysis prepares organizations to assess their current business continuity capabilities against the ISO 22301 standard and identify the actions needed to achieve certification.

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    ISO 22301 Gap Analysis is a guided assessment of current processes, policies and risk controls. Teams will identify gaps, prioritize improvements and understand exactly what is needed to meet ISO 22301 requirements. Participants leave with actionable insights, reduced uncertainty and a structured plan to protect operations, ensure continuity and move confidently toward certification. This training enables organizations to strengthen resilience, reduce operational risk and move confidently toward ISO 22301 certification.

    Participants will:

  • Evaluate policies, processes and risk controls
  • Prioritize improvement opportunities
  • Build a structured plan to protect operations
  • Develop a clear, actionable roadmap for compliance
  • Topics covered:

  • Overview of ISO 22301 and business continuity management principles
  • Understanding ISO 22301 requirements and clauses
  • Conducting a structured gap analysis against ISO 22301
  • Assessing current policies, procedures and risk controls
  • Identifying compliance gaps and improvement opportunities
  • Prioritizing actions based on risk and business impact
  • Developing a roadmap toward ISO 22301 certification
  • Monitoring, measuring and sustaining business continuity performance
  • Duration:

    Variable: 14-30 Days

    Format:

    A combination of customized on-site and virtual training and coaching

    Recommended For:

    Leaders and teams who wish to move confidently toward ISO 2230 certification.

    Contact your Regional Manager to schedule.

    Cost Estimating
    Cost Estimating

    The Financial-Based Decision Making and Cost Estimating program equips manufacturers with the skills to make data-driven, cost-conscious decisions that maximize operational efficiency and profitability.

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    Financial-Based Decision Making and Cost Estimating  to apply cost estimation, financial analysis, and performance metrics to prioritize resources and select the most valuable production strategies.

    Participants will:

  • Apply cost estimation methods and understand different types of costing, including value stream costing
  • Analyze financial metrics such as ROI, ROS, and performance indicators to guide decision-making
  • Compare pricing and production options to determine the most cost-effective strategies
  • Evaluate the impact of quality, including Cost of Poor Quality (CPQ), on overall profitability
  • Use break-even analysis, payback periods, and cost management principles to optimize resource allocation
  • Topics covered:

  • Costing methods and levels, including value stream costing and cost accounting vs. cost estimation
  • Financial analysis and performance metrics, such as ROI and ROS
  • Pricing strategies, cost comparison frameworks and resource allocation
  • Cost of Poor Quality (CPQ) and its impact on profitability
  • Break-even analysis, payback periods, and decision-making tools for production planning
  • Duration:

    7-8 Hours | 1 Day

    Format:

    Customized on-site or Virtual instructor-lead training (VILT)

    Recommended For:

    Manufacturing leaders, plant managers, operations and production managers, financial professionals, and anyone responsible for budgeting, cost control, or strategic decision-making in production environments. It is especially valuable for those seeking to make data-driven decisions that improve efficiency and profitability.

    Contact your Regional Manager to schedule.

    Project Management
    Project Management

    Practical Project Management equips individuals—especially those new to project leadership—with the essential tools and techniques to manage projects effectively.

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    The Practical Project Management training teaches how to plan, execute and close projects on time and within budget while leading high-performing teams. This hands-on training is ideal for “accidental” project managers or anyone seeking a strong foundation in project management fundamentals.

    Participants will:

  • Gain fundamental project management skills to effectively plan, execute, and close projects
  • Learn to define project objectives, scope, schedule and budget
  • Develop strategies to build and lead high-performing project teams
  • Acquire methods to identify, evaluate and manage project risks and variances
  • Apply techniques to monitor progress, facilitate communication and capture lessons learned
  • Topics covered:

  • Project initiation, including project charters and project A3s
  • Work breakdown structures, sequencing and critical path development
  • Team coordination, task execution and performance monitoring
  • Risk assessment, mitigation and issue management
  • Project closure, stakeholder review and post-project evaluation
  • Duration:

    7-8 Hours | 1 Day

    Format:

    Customized on-site or Virtual instructor-lead training (VILT)
    * Visit our Courses for scheduled open enrollment sessions

    Recommended For:

    Individuals seeking a foundational understanding of effective project management principles and practices.

    Contact your Regional Manager to schedule.

    *Available as open enrollment course

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